Marketing Consulting & Strategy Planning Services in Chennai

Get Your Brand Awareness on the GO

  • Higher yields from marketing spend
  • Improved customer loyalty and retention rates
  • Greater resilience to changes in strategy
  • Greater credibility within the C-suite

Marketing Consulting & Strategy Planning in Chennai

The center of Marketing Communications has shifted from television commercials and newspaper ads to digital platforms such as YouTube, Tik Tok, Facebook, Instagram or LinkedIn or to OTTs and digital publishers.
With over 55 crore internet users in India and in the wake of the Covid 19 pandemic, digital is at the heart of the media consumption for many. For brands that have been focusing on traditional marketing channels, making this
transition can be challenging but we’re here to enable you to do this quickly and smoothly for
impactful results.

We help you achieve sustainable, organic growth by putting your customers at the center of your company’s strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint.

From our breakthrough research on customer loyalty to our proven approach to customer episode redesign, we offer the insights to help you realize the full sales and marketing potential.

We don’t just help your organization develop a rock-solid strategy; our team will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion.

Our Marketing Consulting & Strategy Planning Services

1. Helping launch a new brand

In an increasingly competitive market, we understand the importance of lifting your brand off the ground quickly to attain visibility and growth. We help you achieve this by building and developing a launch strategy that is completely digital, enabling you to reach large and relevant audiences. From the right media mix to the branding strategy, we help you with an end to end launch strategy.

2. Digital Innovation

Our digital solutions have a two-pronged approach. With innovative solutions, we redefine digital strategies that enable growth and audience engagement, and we also work to meet existing business problems. Our products include multilingual content ideation and creation service, a strong network of over 40,000+ influencer community for your word of mouth marketing needs, and a data-driven tool for competitor benchmarking.

3. Full-funnel approach

In order to truly deliver results, we know it’s important to address everything from the very top of the funnel to the bottom. The reason why we offer solutions and strategies that see your campaigns from awareness to the point of delivery – while continually optimizing to enhance results and meet targets.

4. Personalized marketing

Establishing a connection is the key to reaching audiences with effectiveness. This is why we use data analytics and powerful algorithms to personalize your brand’s customer engagement, be it your website or your ad campaigns or any content that is created. Personalized marketing is effective and gives way to better customer experience and engagement, thereby improving your ROI
significantly.

5. Communication strategies

We are committed to understanding your audience, and suggest strategies that enable your brand’s communication to be more effective. We ensure integrated campaigns that work with different messages to the right
audiences according to their need across different digital channels and platforms.

6. Insight based marketing

All our campaigns are data-driven to understand the pulse of your audience better. We combine these insights with existing data to understand what’s working and what isn’t. This enables you to fine-tune your strategy and accomplish targets with precision and clear identifiers.

7. Digital Transformation

We have an in house team of strategy and marketing consultants and industry experts who can help with digital
transformation. We work with India’s top brands on training their team on digital, having focus group sessions with CXOs, conducting primary consumer research, articulating the strength of the brand and formulating the
digital and communication strategy.