Programmatic Advertising in Chennai

Get Your Brand Awareness on the GO

  • Provides Large Database
  • Cheap and Efficient
  • The error rate is very minimal
  • Hits right target audience
  • Better Visibility and ROI

Programmatic Advertising in India

In this Digital Era, People are with Mobile Phones most of the times. So, marketing strategies are changing and revising and hence, Programmatic Advertising is the new techniques used to promote the Ads with the help of Artificial Intelligence which helps to buy and sell ads efficiently and effectively. Artificial Intelligence will help the advertisers to buy the inventory/space for better visibility to the specified target audience.

– Customizes your target audience
– An efficient way of running an Ad campaign in terms of the Budget incurring for the campaign
– Increases the profit of the business
– Helps in reducing the risk in Business
– Improves the Visibility of the website

Get machine learning to accelerate your marketing outcomes. Apply optimised bidding models that reach maximum efficiency, save money and get predictable CTRs, CPCs, CPVs, CPLs, and CPAs.

Our Programmatic Advertising Services

Geo-location targeting

Reach potential customers within walking distance from your store, billboard or any other target location.

Contextual targeting

Get better ad viewability by utilising keywords to show relevant ads based on page content.

Time scheduling

Show your ads only during the specific time of days or dates that prove to bring the highest ROI for your brand.

Socio-economic class

Base SEC targeting on hundreds of data points that signal users’ purchasing power.

Footfall recognition

Track how many of your ad viewers have visited a physical location of your choice.

Why Programmatic Advertising in India

Single view of users and consolidated reports

Gain a single view of users and analyze the performance of ads across multiple channels with
the help of campaign manager and DV360. This enables users to work on a single ad unit,
helping to streamline all processes.

Leverage rich media creatives

Create interactive ads like Parallax, Flipbook, Cue Cards, and Audio banners to engage with
your target group. The use of multiple ad formats helps your creatives stand out, offering a
rich experience for viewers, which helps boost ad recall as well.

Comprehensive targeting and improved tracking

With audience insights and mining, you can optimise campaigns with efficiency and produce
elevated results. Sequenced Messaging campaigns can also be run on the Display Network to
drive audiences down the marketing funnel.

Widen your audience pool

Access a larger inventory and reach audiences across various publishers, OTT’s and audio
streaming services. Frequency capping also allows you to control ad exposure for each unique
user across platforms and within the same budget.

Ad fraud and brand control

Secure your ads by ensuring they are placed on trusted sites and eliminate the chances of ads showing on spammy websites

YouTube Trueview via DV360

Precise tracking of post-view and view-through conversion for large scale trueview and bumper
campaigns. The campaigns can be better optimized on DV360 with the help of AI & ML which
offer the ability to track metrics of audience behaviour through each event.